Petsafe
ILLUSTRATION / CHARACTER DESIGN / GRAPHIC DESIGN
Creative Director: Justin Wolfe
Petsafe is a leading brand of pet products that can be found in pet stores around the world.
When they launched a new product, the Remote Trainer, I was tasked with creating an illustrative,
animated campaign full of humor and whimsy for application in video and digital ads.
Youtube Pre-Roll Ad
ARE YOU BEGGING YOUR DOG TO BEHAVE? You are not alone. Turns out, millions of people are begging their dogs instead of teaching them. This doesn't mean you aren't an awesome pet parent. It just might mean that you've been barking up the wrong tree.
Digital Ads
Product Website
Process
From sketch…
To storyboard.
